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Friday, March 11 • 2:00pm - 3:00pm
3, 2, 1, Twitter: The NASA Tweetup Shuttle Discovery Launch

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150 Twitter users were selected, from over 2,500 entries, to attend NASA's STS-133 Discovery shuttle launch, with special access at the press site, and two days of programmed events -- meeting crew, talking to astronauts, exploring NASA -- and to top it all off, to view the launch from the countdown clock. We formed an instant community (within hours of being selected) via Twitter, created a Google group, FB group, email lists, and 15 of us who had never met before rented a house, and started sharing space knowledge, social media knowledge, etc. 4 other shared houses came together. Our house, the Big House, was the hub of all activities. Never having met meant nothing to us. Our first night there we gathered (over 70 of the 150) and formed our space tweeps family. Astronomers, scientists, NASA workers, digital storytellers, educators (k-12 and higher ed), videographers, all passionate about space. The shuttle never launched. The communities which were formed out of this experience are still going strong. The entire week was broadcast on JustinTV by one of our colleagues -- sharing the entire NASA learning experience with thousands of folks. We're invited back to watch the launch when she's scheduled to go in February. This was an amazing use of Social Media, and a perfect example of the power of these tools, and how they can be used to market, share, teach, grow, explore, inspire.

avatar for Phylise Banner

Phylise Banner

Creative Instructional StrategistAmerican Public University SystemPhylise Banner is an information designer currently working as an Instructional Design Project Leader for the American Public University System. Throughout her career, she has worked closely with faculty, staff, students... Read More →
avatar for Andrew Cochrane

Andrew Cochrane

FounderThe AV Club Productions IncAndy is an entertainer; specifically a filmmaker and VFX artist. Working for Guillermo del Torro's brand new imaginarium, Mirada, he is dedicated to telling stories and engaging audiences. A year ago, a string of semi-random events combined to turn... Read More →
avatar for Sophia Dengo

Sophia Dengo

CNN.comSophia Dengo is an interactive designer at CNN.com. She contributed to online documentary projects borderstories.org and whitecitystories.org before joining CNN.com, and has since spent her time developing interactive features, contributing to CNN's coverage during the 2008... Read More →
avatar for Pamela Greyer

Pamela Greyer

STEM Education SpecialistInnovative Global TechnologiesPamela Greyer is the founder and CEO of CEEN (Community Education & Enrichment Network) in Chicago, Illinois. As a teacher with Chicago Public Schools, Ms. Greyer was the Director of the Chicago NASA SEMAA (Science, Engineering... Read More →
avatar for Stephanie Schierholz

Stephanie Schierholz

Social Media MgrNASAStephanie L. Schierholz is the manager of Social Media for Raytheon Company. As a member of the Corporate Affairs and Communications team, Schierholz is the day-to-day liaison between Raytheon and its external, online communities, including Twitter, Facebook and... Read More →

Friday March 11, 2011 2:00pm - 3:00pm CST
Hilton, Salon J

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