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Sunday, March 13 • 12:30pm - 1:30pm
Getting Wicked: Understanding the Problems of Convergence Culture

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The modern commercial communications industry is plagued with wicked problems. In fact, one could argue that the cultural transformation of the past decade, driven by digital technology, resulted a series of wicked problems that remain unanswered, driving a whole industry scrambling to find the next “model.” Framing modern marketing issues in the context of wicked problems can propel a major redefinition of our craft by forcing us to pay more attention to the problem itself rather than going straight to applying tired methods to chase solutions. This conversation will deal with the five traits that define wicked problems in today’s communications space. We will discuss the practical implications of each trait through recent cases from RAPP clients and your own experience. All with the confidence that this outlook shift has the potential to alter the way we work as it not only points to tangible issues that afflict 21st century brands but also our industry in general.

avatar for Camilo La Cruz

Camilo La Cruz

Exec Dir Brand ExperienceRAPPCamilo is Head of Strategy at RAPP New York. His client experience expands across a wide variety of brands including: Mercedes-Benz, Travel Channel, Johnson & Johnson, Merck, Pfizer, GlaxoSmithKline, Humana, Sprint-Nextel, DIRECTV, Nissan North America... Read More →
avatar for Ozioma Egwuonwu

Ozioma Egwuonwu

VP, Dir of Cultural InsightRAPPOzioma is the North American lead for CULTURA, a practice across RAPP's global network that uncovers insights, fuels innovation and creates intellectual property that exists at the intersection of technology, brand strategy and overarching cultural shifts... Read More →

Sunday March 13, 2011 12:30pm - 1:30pm CDT
Austin Convention Center, Room 5ABC

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