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Thursday, March 17 • 2:00pm - 3:00pm
How Brands Are Using Emerging Music to Reach Consumers

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It’s common for major consumer brands to use music in their marketing campaigns but what is new is the way and the rate that large consumer brands are tapping into the power of independent music to reach consumers. Brands are taking on the role of ‘arts patrons’ formerly played by record labels. Explore these bands & brands partnerships, and share case studies and ideas from panelists like Pepsi, Converse and Mullen.

avatar for Courtney Blacker

Courtney Blacker

Brand DirectorJansportAs Brand Director of JanSport, Courtney has the responsibility of driving brand strategy and effectively executing brand voice worldwide,aspirationally and authentically engaging the consumer into the JanSport brand. Since joining JanSport in 2005, Courtney initiated... Read More →
avatar for Danielle Ciotti

Danielle Ciotti


Ron Faris

Brand MgrC3RON FARIS is director of brand development & partnerships at Virgin Mobile USA. He is responsible for managing all of Virgin Mobile USA’s events and sponsorships, mobile advertising, and cause-related marketing initiatives (including The RE*Generation, Virgin Mobile’s... Read More →
avatar for Brian Hirsh

Brian Hirsh

Chief Creative OfficerMirrored MediaBrian is currently the Chief Creative Officer for Mirrored Media. An alternative recording label and experiential music marketing firm that creates high impact, enduring lifestyle campaigns that fuse together bands with Fortune 500 brands. We help... Read More →
avatar for Panos Panay

Panos Panay

Founder/CEOSonicbidsPanos Panay is the founder/ceo of Sonicbids, the leading matchmaking site for bands and music promoters. Since its launch in 2001, Sonicbids has grown into a global network of more than 335,000 artists and 25,000 promoters, which includes exclusive partnerships... Read More →

Thursday March 17, 2011 2:00pm - 3:00pm CDT
Austin Convention Center, Room 16A

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