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SCHED* SXSW 2011 has ended
Saturday, March 12 • 12:30pm - 1:30pm
Are Your Customers a Crowd or a Community?

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The word "community" is becoming so overused that it is beginning to lose its meaning. Many businesses apply that word to their customers without understanding the value of true community. But you are different. You understand there is a difference between fans and family. Let's get our hands dirty, explore these differences, and discover together how much potential there is in converting our customers from a crowd to a community.
http://schedule.sxsw.com/events/event_IAP7257

Speaker
avatar for Thomas Knoll

Thomas Knoll

Community Architectthomasknoll.infoI practice the crafts of community cultivation and customer development as the Community Architect at Zappos. While I have a technical background, I prefer to speak in gardening and architecture metaphors. I am inspired by storytelling, psychology... Read More →


Saturday March 12, 2011 12:30pm - 1:30pm
Hyatt, TX Ballroom 1 208 Barton Springs Rd

Attendees (0)