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Monday, March 14 • 11:00am - 12:00pm
Edinburgh, Austin & the Future of Festivals

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With a history stretching back over sixty years, Edinburgh is the world's festival city and today boasts a year round calendar of festivals which attract 4 million attendees. But in the digital age, what can Edinburgh’s Festivals do to ensure they continue to be an iconic cultural experience well into the 21st century – and does SXSW hold any clues? And given that arts festivals are historically all about the live experience, how should they best incorporate the digital? We will look at the future of festivals, share what Edinburgh has learnt from its rich history & what it is doing to evolve and explore what Austin and Edinburgh have to learn from each other. Old & new, UK & USA, arts & digital - this session will have it all - including the story of why Edinburgh in 1947, not the Bay Area, was the home of the first ever unconference!

avatar for Rohan Gunatillake

Rohan Gunatillake

Dir21awakeRohan is the creator of buddhify - the remarkable app which brings mindfulness, compassion and calm to all parts of your very modern life. Based in the UK, Rohan & his company 21awake create digital products which use the principles & practices of meditation and mindfulness... Read More →
avatar for Kath Mainland

Kath Mainland

CEOFestival Fringe SocietyKath M Mainland is a native of Orkney, Scotland. She studied in Glasgow, began her career in the arts in 1991 as administrative assistant at the Edinburgh Festival Fringe and has worked in and around Edinburgh’s Festivals ever since. She has worked as a... Read More →

Monday March 14, 2011 11:00am - 12:00pm CDT
Hilton, Salon E

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