Loading…
SCHED* SXSW 2011 has ended
Back To Schedule
Tuesday, March 15 • 3:45pm - 4:45pm
Unprecedented: Opportunities in Digital Video

Sign up or log in to save this to your schedule, view media, leave feedback and see who's attending!

Video is a medium, not a product. It`s the next best thing to a human interaction, but commercially it`s better, because it scales communication over time and space. The story of online video is the story of the human need to connect and reconnect. It's the water cooler effect on the web, and people are more eager to relate over a video than a book. More so, online video comes at an entry point that's a fraction of broadcast and at a production quality that's equal to. This represents an opportunity for brands and individuals to develop and own new channels of communication that consider both purpose and utility. Most importantly, video inspires us to realize the limitless potential of the web to facilitate communication that's rich in emotion. This presentation will explore the art and science of developing video content that's exclusively considered for the web.
http://schedule.sxsw.com/events/event_IAP7063

Speaker
avatar for Guy Gal

Guy Gal

Managing PartnerBizMediaGuy Gal is a partner at TheBizMedia, where he works with brands, agencies, corporations and entrepreneurs to develop online video content. Over the years, he has advocated to win online video its due respect, and contributed to it`s commercialization. Today... Read More →


Tuesday March 15, 2011 3:45pm - 4:45pm CDT
Austin Convention Center, Ballroom E

Attendees (0)