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Tuesday, March 15 • 11:00am - 12:00pm
Metadata: The Backbone Of Digital Music Commerce

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Who cares about metadata? You should. In a world where millions of digital music transactions take place on a daily basis, it's more important than ever that music, video, and application content appears correctly in digital storefronts, customers can find them, and that the right songwriter, artist and/or content owner gets paid. This panel will review the current landscape and make sense of the various identifiers such as ISRC, ISWC, GRID, ISNI as well as XML communications standards such as DDEX ERN and DSR messages. We'll also cover why these common systems are critical as the backbone of digital music commerce from the smallest indie artist to the biggest corporate commerce partners.


Kiran Bellubbi

CEO955 Dreams Inc
avatar for Ralph Cavallaro

Ralph Cavallaro

Principal PartnerMassive Creative Intelligence Agency/New Reach ConsultingRalph Cavallaro is a founding partner & principle with New Reach Consulting, a technology solutions provider, incubator and marketing firm. New Reach’s subject matter expertise includes digital back office... Read More →

Fayvor Love

Systems ArchitectIODA

Christopher Read

VP, Global Prod Data Mgmt/Digital OpsWarner Music GroupChristopher Read, VP Product Data Management Digital Operations globally for WEA Corp., a Warner Music Group Company, has been part of the WEA family since 2000. He began as a Consultant and then took a supervisory role in IT... Read More →
avatar for Bill Wilson

Bill Wilson

VP, Digital Strategy & Business DevMusic Business AssociationAs Vice President, Digital Strategy and Business Development for music trade association NARM, Bill Wilson leads the charge on all things digital at the music business association. A music industry professional with over... Read More →

Tuesday March 15, 2011 11:00am - 12:00pm CDT
Austin Convention Center, Room 18ABCD

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