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SCHED* SXSW 2011 has ended
Thursday, March 17 • 9:50pm - 10:50pm
G-Side

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The story of G-Side is one that begins in the small town of Athens, Alabama. A town that sits outside the city limits of mid-size Huntsville, located in the northern foothills of Alabama. It is a story that is relevant to the growth, research, and development of the Huntsville area on all fronts. As a group Clova and ST 2 Lettaz have been rapping together, inspired by a place they call the Gutter side of living, circa 1999. Growing up in an area far from the hills of success, G-Side has had to fight for every ounce of living they have been blessed with. In 2004, G-Side teamed up with the Huntsville music stable, Slow Motion Soundz to embark on a career that has taken off like the rockets and the industry for which Huntsville is best known. In 2007 G-Side was thrust to the forefront of the Slow Motion roster to release the well received “Sumthin 2 Hate”. Backed by the production of the Block Beattaz, G-Side was on their way to carving a path for themselves and those that believed. It wasn’t until the 2008 that G-Side was seen on a national level. This in part came from a feature on the Diplo helmed “Fear and Loathing in Huntsvegas” and the critically acclaimed “Starhshipz and Rocketz” that G-Side was introduced to a world that didn’t exist in their minds or their vision of the way and its power. Media outlets such as FADER, Coke Machine Glow, Hip Hop Connection Magazine (UK), and East Village Radio (NYC) took notice to the work the duo was preparing at that time. During the development of Starshipz, G-Side along with in-house production team Block Beattaz took more than a single song approach, and brought somewhat of cohesive project format to the table. This was a project that spoke of the ills of a community that helped spur man’s trip to the moon and a community to many Fortune 500 companies. This spoke to the lives on the other side of the fence, lives not granted to be a part of the new frontier. G-Side used the city’s moniker, but also touched on issues of gentrification and economic despair of those not part of the space circle. Starshipz and Rocketz opened doors in larger cities and music scenes intrigued by the music plus the fuel behind it. Markets such as New York, D.C., and Baltimore welcomed the southerners in with open arms, and in certain circles the bonds became one to assist in future endeavors. The listeners didn’t stop in the United States. G-Side gained fans in London, Switzerland, and Norway. All of this at time was very much to the group’s disbelief. Going into the latest project, Huntsville International, all that had come before was key to the next phases. It was also important for G-Side to know the past was leading them on their journey. Another piece that drove the artist to make their brand of music which in some circles is being called groundbreaking was the aspirations to make the Huntsville story relevant at home and abroad. From the success of Huntsville International, a free downloadable album online, G-Side has landed a small tour in Europe, only three short years after the release of their debut album. G-Side looks at these opportunities not only as way to economically survive, but incorporate them as way to tell the story of who they are, plus educate the world about their piece of real-estate in which they live. Music over the years has been portrayed as the cure for all status and cultural insecurities, but it seems to be forming a new objective as the world and the state of it changes. G-Side, along with the Block Beattaz, teamed with the guidance of Slow Motion Soundz has made music an outlet for their version of growth, research, and development
http://schedule.sxsw.com/events/event_MS11092

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G-Side

ST 2 Lettaz and Yung Clova met at the Boys & Girls Club in Athens, Alabama and in 1999 they formed the group later known as G-Side. G-Side together with Block Beattaz forms the nucleus of Slow Motion Soundz, an entertainment company based in Huntsville, Alabama. Their debut album... Read More →



Thursday March 17, 2011 9:50pm - 10:50pm
Beauty Bar 617 E 7th St

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