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Tuesday, March 15 • 9:30am - 10:30am
Wikipedia: A Banner Year for Online Fundraising

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Hear the story of Wikipedia's groundbreaking 2010 fundraiser, and learn how the 5th largest website in the world doubled their income with one simple request: "Please Read A Personal Appeal from Wikipedia Founder Jimmy Wales." Our focus will be on fundraising banners, appeal copy, and lessons from months of testing, but we also welcome your ideas for 2011.
http://schedule.sxsw.com/events/event_IAP000530

Speaker
avatar for Stephen Geer

Stephen Geer

Digital Strategy DirMayors Against Illegal GunsStephen Geer is the Digital Strategy Director for Mayors Against Illegal Guns and the President of GEER, a digital strategy and communications firm based in Washington, DC.
MH

Megan Hernandez

Community OfficerWikimedia Foundation Inc
CO

Corey O’Brien

Sr Dir of New MediaOMP


Tuesday March 15, 2011 9:30am - 10:30am CDT
Hilton, Salon C