SCHED* SXSW 2011 has ended
Monday, March 14 • 5:00pm - 6:00pm
The Tweets That Time (And You) Forgot

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The conversations on Twitter and other social media add value to the common discourse (eg. Egypt, SXSWi, Superbowl GroupOn Fiasco, etc.) but even as the conversations happen we miss massive pieces, and afterward they become very difficult to find. The reliance on #hashtags and lack of intelligent searching and filters on most twitter clients complicates this conversation gap resulting in a balkanization of the Twitter-sphere. At the last #140Conf in NY during the course of one hour over 75% of the tweets on topic about the conference would not have shown up in a search for "#140conf" which is the main way for outsiders to get in on the conversation. My company is collecting comprehensive conversations from events like the #140conf events in LA and Boston, major sporting events, television premieres and political events like the Presidential State of the Union Address. We have been collecting as much of the complete conversation from these events as we can using smart searching techniques, special filtering, and good old fashioned human processing. Over the past year we have harvested tweets from these events and will demonstrate how content producers and audiences can recapture lost conversations. At SXSWi 2011 I will compare what parts of these conversations are most talked about and demonstrate what the audience has been missing, providing many examples of tools and techniques to bring more people into the public conversations, and how to find those older conversations that you may have lost.

avatar for Mick Darling

Mick Darling

Founder/CEOTomorrowish LLCSerial entrepreneur having founded startups in biotech, IT, retail, and now social media. With a background in engineering, math, and physics and a degree in theatre technology. Developing Tweeplayer.com an app that combines and synchronizes social media... Read More →

Monday March 14, 2011 5:00pm - 6:00pm
Hyatt, TX Ballroom 2-4 208 Barton Springs Rd

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