SCHED* SXSW 2011 has ended
Friday, March 11 • 5:00pm - 6:00pm
Metrics for Social Media: The Net Promoter Score

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Now that social media is accepted practice in the business world, the question still remains, how do you measure it?. The "bottom line" (ex. return on investment) is generally what comes to mind first for Leadership, but how do you measure your social media efforts when the focus of your business includes repeat and referral business? In their presentation, Mark Krupinski and Jeremy Hilton define the Net Promoter Score along with a case for it’s consideration as a Return on Investment (ROI) metric for your social media initiatives. Additionally, they compare this measurement with other customer loyalty and sentiment formulas currently being championed by industry leaders. Lastly, Mark and Jeremy review real world examples of the Net Promoter Score in practice by mainstream organizations.

avatar for Jeremy Hilton

Jeremy Hilton

VP of MediaMindCometAs MindComet’s Vice President of Media, Jeremy Hilton oversees the agency’s digital strategy and media capabilities and ensures the firm’s position on the progressive edge of the interactive marketing industry. During his tenure, he has applied his expertise... Read More →
avatar for Mark Krupinski

Mark Krupinski

Mark Krupinski is a Social Business Strategist & Consultant with Social Rubicon.    With over 16 years of experience, he provides clients with professional guidance and insight to enhance their online presence and operational success through the use of social media.    Mark's background includes the ability to conceive and implement various social business... Read More →

Friday March 11, 2011 5:00pm - 6:00pm
Hyatt, Hill Country CD 208 Barton Springs Rd

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