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SCHED* SXSW 2011 has ended
Saturday, March 12 • 3:30pm - 4:30pm
The Behavior Change Checklist. Down With Gamefication

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At the end of 2010, I left my post as Creative Lead for Firefox to found Massive Health on the assumption that a design renaissance could help change people's behavior to make them a bit more healthy. That's rather an assumption. Behavior change is hard. Health is hard. It is yet to be seen if I'm an idiot. With all this talk of gameification, serious games, and social connectivity, what cognitive psychology principals underly all of this hype? What isn't anecdotal? What works? Whether it is health, finance, email, or games, this talk delves into the literature of behavior change to give you a checklist to use in your designs.
http://schedule.sxsw.com/events/event_IAP000453

Speaker
avatar for Aza Raskin

Aza Raskin

VP at JawboneJawboneAza Raskin is currently a VP at Jawbone, an industry leader and innovator in the wearable technology space. In early 2013, Jawbone acquired Massive Health, a health and wellness company committed to making healthy living more attainable for all, which Aza founded... Read More →


Saturday March 12, 2011 3:30pm - 4:30pm
Radisson, Town Lake Ballroom 111 East Cesar Chavez St

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