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Monday, March 14 • 12:30pm - 1:30pm
Business Model 101: How To Actually Make Money?

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The regular Thursday noon Innochat has become hugely popular on Twitter. As founder of Innochat, I propose a live session with a mixed panel of innovation experts and entrepreneurs in which we'll discuss business model theory and business model innovation and design as they pertain to specific start-ups and established companies. We will gather volunteers beforehand, entrepreneurs and representatives from existing companies who are willing to discuss their process of business model innovation and eager to get advice from the panel of Innochat experts. Business model innovation is a hot topic currently because entrepreneurs are discovering that without a clear picture of their business model success remains elusive. And established businesses facing threats are discovering that redesigning their business models may be the only thing that will save them. This topic is of particular interest at SXSW because many attendees are either startups or come from companies threatened by the rise of digital publishing of all kinds -- the music industry, print media, the film industry, and the software industry, in particular -- companies that critically need new business models to survive.

avatar for Renee Hopkins

Renee Hopkins

Sr EditorUniversity of Texas at Austin McCombs School of BusinessRenee Hopkins is Senior Editor of Texas Enterprise and Assistant Director of Communications at the University of Texas at Austin’s McCombs School of Business. She also runs the popular weekly Twitter chat Innochat... Read More →
avatar for Drew Marshall

Drew Marshall

CEOPrimed Associates LLCAs the past Chief Innovation Officer of global, boutique consulting firm Kepner-Tregoe, Drew has worked with Fortune Global 2000 firms and non-profits, focused on helping them build innovation-capable cultures. In his firm, Primed Associates LLC, Drew’s primary... Read More →

Monday March 14, 2011 12:30pm - 1:30pm CDT
Hilton, Salon E

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