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Saturday, March 12 • 11:00am - 12:00pm
The Elevation of Black Women in New Media

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The “Elevation of Black Women in New Media” panel will consist of 4-5 successful web entrepreneurs coming together to help new media websites and/or blogs targeted to women of color help take their blog/website to the next level. Over the last three years thousands of blogs and websites have launched that are ran by black women of all ages and backgrounds – covering topics that range from technology to fashion. Though all of the websites/blogs seem to have had some increase in traffic and garnered some acknowledgement – most do not have the skills, resources or proper knowledge to take their site to the next level. Currently there has not been one black blog/website ran by and for black women that has been VC or Angel funded and the most common reasons potential investors state are 1) the quality of site design and content, 2) lack of traffic, 3) a clear editorial/marketing strategy and 4) failure to have more than one successful revenue stream or lack of revenue stream altogether. Potential investors also claim that our demo does not have any spending power to truly make a return on their investment - which is completely untrue. This panel will not concentrate on funding and/or advertising - though it will discuss - but will give attendees the opportunity to hear successful tools, tactics, how-to's – (such as why moving from a “blogspot.com” or “wordpress.com” site to their own domain is a must to grow), resources, lessons learned and guidance on how to get off the discouraging wheel most black women on the web continue to run on.

avatar for Angela Benton

Angela Benton

FounderBlack Web MediaAngela Benton’s experience spans a variety of industries and roles. She has worked at several InterActive Corp businesses including RealEstate.com, LendingTree.com, and RushmoreDrive.com. Additionally she has held roles at Bizjournals.com, UPS, and Homes of... Read More →
avatar for Kathryn Finney

Kathryn Finney

Managing DirdigitalundividedIn 2003, when Yale grad Kathryn Finney founded one of the first fashion blogs, The Budget Fashionista, she had no idea that she was starting a movement. Kathryn grew the TBF brand to be one of the most popular and influential fashion blogs, reaching a global... Read More →
avatar for Susan Morgan

Susan Morgan

Account Exec/Multicultural SpecialistGorilla Nation MediaSusan Morgan is an Account Executive and Multicultural Specialist at Gorilla Nation Media in New York City. Originally based in their Chicago office, Susan joined the online ad sales rep firm in 2008 to service agencies and... Read More →
avatar for Shane Roberts

Shane Roberts

Founder/EICFrugivore GroupRoberts is the Founder and Editor-in-Chief of the Frugivore Group, the publisher of Frugivore Magazine. Obsessed with all things health and fitness, Roberts is using Frugivore to raise awareness and ignite conversation around the raw, vegan and fitness c... Read More →

Deanna Sutton

Founder/Editorial DirClutch Magazine Online

Saturday March 12, 2011 11:00am - 12:00pm CST
Austin Convention Center, Room 10AB

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