SCHED* SXSW 2011 has ended
Saturday, March 19 • 12:30pm - 1:30pm
The Independent Music Label Roadmap

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As technology has transformed the music industry the sources of revenues have changed and the marketing tools needed to promote music to garner these revenues have changed as well. As a result Independent music labels have evolved and restructured themselves to acquire the tools and staffing needed for the modern music label to succeed, a mix of old and new ideas. This panel will include discussions of the changes that have been needed in the areas of organization structure, promotion and technology to meet the modern challenges of the music industry and to transform themselves to compete and succeed in the current market place. Topics will include how to devise an overall business plan and how to use e-mail marketing/commerce, Direct-to-Fan relationships, social networking plans, licensing options, etc. as part of that plan to meet current market challenges.


Rich Bengloff

PresThe American Association of Independent Music (A2IM)RICH BENGLOFF joined A2IM as its President in January of 2007. He also serves as a board member representing the Independent music label community on the boards of the SoundExchange and the Alliance of Artists and Recording Companies... Read More →
avatar for Dorothy Hui

Dorothy Hui

VP, Digital MktgRoc NationDorothy Hui, VP, Digital Marketing - Roc Nation
avatar for Jenna Lomonaco

Jenna Lomonaco

Glassnote Records

Don Robertson

PresidentCentury Media Records
avatar for Portia Sabin

Portia Sabin

The BossKill Rock StarsDr. Portia Sabin runs Kill Rock Stars and Shotclock Management. She has been on the board of A2IM and she chairs the planning committee for A2IM's annual awards show, the Libera Awards. She likes horses.

Saturday March 19, 2011 12:30pm - 1:30pm
Austin Convention Center, Room 17AB 500 E Cesar Chavez St

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