SCHED* SXSW 2011 has ended
Tuesday, March 15 • 11:00am - 12:00pm
How Brands Respond to Facebook Attacks

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What should brands do when their reputations are taking a beating in front of millions of eyes on the world's largest social network? If they're smart, they won't go the way of Nestle, which chose sarcasm and silence on its Facebook Wall in confronting an attack from Greenpeace last year. Instead, brands will follow the lead of companies like Capri Sun, which responded to a major customer complaint by regularly sharing the facts and then truly listening to their fans, ultimately averting a crisis. From discussions on striking the right tone, moderating fan comments, and planning content, our panelists will share stories and best practices that demonstrate how brand marketers can answer and engage their Facebook critics.

avatar for Michael Lazerow

Michael Lazerow


Scott Monty

Global Digital & Multimedia Communications ManagerFord Motor Company
avatar for Bryan Person

Bryan Person

Dir of Social InsightsSocial DynamxBryan Person is the Director of Social Insights at Social Dynamx, a cloud-based software company focused on transforming customer support in the era of social business.
avatar for Laura Thomas

Laura Thomas

AgentComboPlate BookingComboPlate Booking is an Austin based booking agency run by me, Laura Thomas. Born and raised in Austin, the love of music, and especially live music, is in my blood. ComboPlate opened in 1999, and I am truly honored to work with each artist on my roster. Seriously... Read More →
avatar for Ekaterina Walter

Ekaterina Walter

Sr Social Media StrategistIntelEkaterina Walter is a Global Social Innovation Strategist at Intel. She is a passionate marketer and a recognized thought-leader in her field, a vibrant speaker, and a regular contributor to well-known industry publications such as Mashable, Fast Company... Read More →

Tuesday March 15, 2011 11:00am - 12:00pm
Hyatt, TX Ballroom 1 208 Barton Springs Rd

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