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Tuesday, March 15 • 3:30pm - 4:30pm
Cage Match: Social vs. Video

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Social media and online video battle for mindshare among marketers. Which one totally rules? We’ll lock Russ Somers, Director of Marketing at Invodo and Natanya Anderson, VP of Content Strategy and Delivery at Powered, in a cage (metaphorically – or maybe literally) to lead a Core Conversation on the pros and cons of each. On the video side: Russ leads marketing for Invodo, a company at the forefront of the eCommerce video industry. Invodo produces video and technology to drive conversion for online retailers including Toys R Us, Verizon Wireless and Golfsmith. On the social side: Natanya leads content strategy for full-service social media agency Powered, guiding the development and delivery of creative content to clients including HP, Sony, iVillage, Atkins and RadioShack. Natanya and Russ provide industry insights and lead what will be, with your contributions, a spirited discussion.
http://schedule.sxsw.com/events/event_IAP8181

Speaker
avatar for Natanya Anderson

Natanya Anderson

Dir, Social Media & Integrated MktgWhole Foods MarketNatanya Anderson is the Director of Social Media and Digital Marketing at Whole Foods Market. She has been working with social and new media for over a decade with a focus on both strategy and execution, helping organizations change... Read More →
avatar for Russ Somers

Russ Somers

VP MktgInvodoRuss leads Invodo’s marketing team, managing product marketing and lead generation as well as driving the company’s marketing communications, social media and PR initiatives.


Tuesday March 15, 2011 3:30pm - 4:30pm CDT
Hyatt, TX Ballroom 2-4

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