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Tuesday, March 15 • 11:00am - 12:00pm
Is Crowd-sourcing the Enemy of Innovation?

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The great democratization called crowd-sourcing is quickly becoming a debilitating hurdle for innovation. Without an understanding of how to use public opinion, C-suite officers are ditching vision and conviction and risk turning critical business decisions into popularity contests. Do “we, the people” have too much power? How should you use the crowd? This session is sponsored by Creature.

avatar for Michelle Gass

Michelle Gass

presidentSeattle's Best CoffeeMichelle Gass was named president, Seattle’s Best Coffee in September, 2009, further highlighting the importance of the brand within Starbucks Corporation. In this role, Michelle is responsible for all aspects of the Seattle’s Best Coffee business... Read More →
avatar for Robson Grieve

Robson Grieve

PresCreatureA native of Toronto, Canada, Robson has 16 years of experience in corporate marketing management, strategy and PR roles. For Creature, Robson is responsible for the business part of the business, working with clients to frame their strategic challenges and provide account... Read More →

Jeff Howe

avatar for Polly LaBarre

Polly LaBarre

Cofounder & Editorial DirMIX (Management Innovation Exchange)Polly LaBarre is the editorial director of the MIX (Management Innovation eXchange), a pioneering open innovation project dedicated to reinventing how we organize, lead, and work for the 21st century. A bestselling author... Read More →

Tuesday March 15, 2011 11:00am - 12:00pm
Hilton, Salon F-G 500 East 4th Street

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