Loading…
SCHED* SXSW 2011 has ended
Back To Schedule
Tuesday, March 15 • 11:00am - 12:00pm
Conversational Journalism: Do's and Don'ts of Audience Participation

Sign up or log in to save this to your schedule, view media, leave feedback and see who's attending!

Journalists and scholars have talked on and off about the idea of journalism as a conversation for nearly 20 years. It stands in contrast to decades of traditional journalism as a lecture, in which the all-knowing journalist alone decides what is news and conducts a monologue with the public on such matters, or maybe a dialogue with public officials and other elites. Citizens here are at best passive bystanders. But no more. Now pretty much anyone with Internet access and a few Web tools can create and distribute news, collaborate with professional journalists in real time and select what news to follow, if any, from a dizzying array of choices. The media business and academia were slow to pick up on the change but are now taking heed. Curiously, little empirical research developed to help us understand what exactly we mean by conversation and then how to apply it to journalism's most treasured values, credibility and expertise. Until now. This presentation explores key practical tips from doctoral research on how best to incorporate citizen audiences into online media processes. Doing it haphazardly can mean loss of perceived credibility, authority and just plain likeability. Doing it well, however, can create the kind of sustained interest we all crave for our sites.
http://schedule.sxsw.com/events/event_IAP5582

Speaker
avatar for Doreen Marchionni

Doreen Marchionni

ProfessorPacific Lutheran UniversityDoreen Marchionni (Ph.D. ‘09, Missouri School of Journalism) is a Pacific Northwest native specializing in new-media research/consulting and journalism as a conversation. She is also a 17-year veteran of newspapers, primarily as a manager and... Read More →


Tuesday March 15, 2011 11:00am - 12:00pm
Sheraton, Creekside 701 East 11th St

Attendees (0)