With entertainment heading more and more online, the traditional vehicle for artists - the concert - had to adapt. With these new adaptations came confusion for the most important part of the concert puzzle: the fan. No longer can you simply wait outside to purchase tickets to your favorite show, the entire concert process has been shrouded in mystery -- until now. This music panel combines a group of leading industry representatives and will discuss the key properties of concert tickets from the first promotion to sound check, tips of the trade, why choice, pricing and selection are essential to fans, and current music industry movements.
http://schedule.sxsw.com/events/event_MP7381
