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SCHED* SXSW 2011 has ended
Tuesday, March 15 • 5:00pm - 6:00pm
Creating a Unique Social Experience

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"What is good social strategy" is fundamentally changing. Instead of everyone wanting to match competitor's social strategy (they have a blog & facebook so I should have a blog & facebook), we should be creating unique social experience that differentiate us from competitors. Apple wants their products to be unique from other computers and Abercrombie wants their shopping experience to be different from other stores....Why shouldn't we want social experiences to be different enough from competitors that the experience itself becomes part of the brand? Powerful example = NBC's O&O local TV stations where they swapped out comments on news articles for a custom feedback system where people register their mood for how an article makes them feel. This exponentially increased interactions and gave people a new way to find local news. Instead of browsing random categories like "around town"; NBC visitors find "news in my city that people are laughing at" or "news...people are furious about". The unique interactions have rocketed NBC's numbers in a commodotized space (same boring stuff on ABC, CBS, local newspaper, radio) In just 12 months they DOUBLED registered users to 12 Million and TRIPLED traffic in an industry that is lucky to get a 10% increase: http://bit.ly/bd2dpD
http://schedule.sxsw.com/events/event_IAP8192

Speaker
avatar for Aaron Bollinger

Aaron Bollinger

Dir, Business DevKickAppsMy passions include Technology, Social Entrepreneurship, Documentary Film, Local Food, and Stand-Up Comedy. In my current position I head Business Development in the Central part of the US for KickApps, the leading platform for building innovative social web... Read More →
avatar for Alan Wolk

Alan Wolk

Managing Dir, StrategyKickAppsManaging Director of Social Media Strategy at KickApps a division of KIT Digital Blogger at The Toad Stool. Write for AdAge, Adweek, SAI, iMeda, MarketingProfs, etc. Founder of Hive Awards (on hiatus this year)


Tuesday March 15, 2011 5:00pm - 6:00pm
Hyatt, Hill Country CD 208 Barton Springs Rd

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