SCHED* SXSW 2011 has ended
Saturday, March 12 • 11:00am - 12:00pm
How the USPS Should Implement Social Media

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If there is one organization that should embrace social media, it's the United States Post Office. Instead, the USPS ignores social media, actively shunning it. In this session, the presenters looks at the USPS, offering suggestions how it, and other resistant organizations, can and should implement social media. In this day and age, it's difficult to imagine any organization, much less one with 596,000 employees and revenues of $68 billion, not having a social media strategy. Yet the United States Post Office does not have a social media strategy. There is no Facebook page, no Twitter account. It doesn't engage with customers or listen and try to fix complaints. To inform people of the upcoming proposed postage increase, the USPS used only traditional media. Creating buy-in for social media can be a difficult task. Like the Post Office, your company might be resistant to change or not see the value in social media. In this session the presenters will look at the USPS, examine why it may not be embracing social media, and outline a plan for the Post Office if it did want to start a social media program.

avatar for Amber Hutchins

Amber Hutchins

Asst ProfessorTrinity UniversityAmber Hutchins is an Assistant Professor at Trinity University in San Antonio, Texas, where she teaches courses in Public Relations and Media Criticism. Her research interests are PR ethics and social media. She has worked in health care, entertainment... Read More →
avatar for Dara Quackenbush

Dara Quackenbush

Sr LecturerTexas State UniversityDara Quackenbush is a public relations professor at Texas State University and a strategic communications adviser. She has more than 15 years of experience in marketing communications, public relations, branding and product positioning and has worked... Read More →

Saturday March 12, 2011 11:00am - 12:00pm CST
Hyatt, TX Ballroom 5-7

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