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Monday, March 14 • 3:30pm - 4:30pm
Checking into Chinese Location Based Services

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Jiepang is the leading foursquare-like LBS service of China. Through many creative location-based marketing campaigns with global brands in China, we have observed that virtual badges can be a strong incentive for user check-in activities. In the case when the badge is associated with real-world benefits (e.g. discounts), such responses will be even more obvious. However, it is always controversial to measure the performance of a LBS marketing campaign. Jiepang will present an interesting model to analyze the online and offline results and also compare the difference between US and China LBS services. Session co-organized by the McCombs School of Business and the Center for Research in Electronic Commerce (CREC).

avatar for David Liu

David Liu

Founder/CEOJiepangDavid Liu is the Founder and CEO of Jiepang, which he founded in February 2010. Jiepang is the leading location-based social network in China, partnering with venues such as Starbucks to bring people closer together around the places they love. After studying at... Read More →
avatar for Yuancheng Yang

Yuancheng Yang

Co-founder CPOJiepangYuancheng Yang is the co-founder and CPO of Jiepang.com, a Chinese location based service started from February 2010, aiming at bridging people's online and offline lives. Yuancheng got his Master degree in Software Engineering from Beihang University, Beijin... Read More →

Monday March 14, 2011 3:30pm - 4:30pm CDT
AT&T Conference Center, Room 204

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