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Friday, March 18 • 5:00pm - 6:00pm
Branded: Label Identity and the Music Marketplace

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This panel will explore the importance of brand recognition, identity, and loyalty in the current music marketplace. Bringing together representatives from some of the most identifiable and important record labels of the last 50 years, we will discuss how catalog management, A&R strategy, merchandising, and brand marketing can position a label for success in the ever-changing music marketplace. We’ll also at how the reemergence of vinyl has created opportunities for brand-based label exposure and how 'passive' marketing or artist endorsement (such as the Bloodshot Records sticker on Ryan Adams’ guitar) impacts a label’s position. In all, the panel will be a far-reaching, well-rounded discussion of how and why the public image of a record label matters in the current climate.
http://schedule.sxsw.com/events/event_MP5555

Speaker
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Dahlia Ambach-Caplin

The Verve Music GroupDAHLIA AMBACH CAPLIN currently serves as Vice President of A&R at Verve Music Group. She has been involved in signing and developing a broad range of artists and genres with a mission of honoring the Verve brand's legendary status while continuing to move the... Read More →
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Stephen Brower

VP A&RVanguard RecordsSTEPHEN BROWER has worked in marketing and A&R development for the Welk Music Group, home to Vanguard and Sugar Hill Records, since 2002.  During that tenure, Brower has signed artists such as Greg Laswell, The Watson Twins, Camper Van Beethoven, and Nellie... Read More →
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Carrie Colliton

Dir of MktgRecord Store Day/Music Monitor NetworkCARRIE COLLITON is the "Crew Chief" for Record Store Day, handling detail organization and the flow of information to stores and the public. She has worked for indie record stores since college, and her day job is Director of Marketing... Read More →
avatar for Jesse Ervin

Jesse Ervin

Sr Dir, Online MktgEMI MusicJesse Ervin Senior Director, Online Marketing EMI Music North America As Senior Director of Online Marketing for EMI Music North America’s Catalog division, Ervin oversees the company’s online marketing strategy and execution for catalog artists and... Read More →
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Steven Knutson

GMRough Trade RecordsSTEVE KNUTSON is General Manager at Rough Trade North America. He's also owner of Audika, which was created to release the musical archive of Arthur Russell. Steve's career began at Denver's famous Wax Trax. After moving to New York, he joined Tommy Boy, where... Read More →


Friday March 18, 2011 5:00pm - 6:00pm CDT
Austin Convention Center, Room 12AB

Attendees (0)