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Tuesday, March 15 • 11:00am - 12:00pm
Rebranding Islam in America

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This panel will bring together leaders of the Muslim American community, PR and brand strategists who can foster the sensitive dialogue between religion/politics and public relations/branding. As the controversy of the The Ground Zero Mosque heightened, the issues of religious freedom and tolerance garnered credible support from both sides of the fence, but there is one thing every will agree on: The terrorists own the share of voice of Islam. Perhaps the majority of Muslims in America condemn these terrorists, but the terrorist voice is getting all the attention—creating fear in the US and beyond. Stopping terrorism in America and the views Americans have of their fellow Muslim Americans cannot be resolved by a better brand campaign, but it surely wouldn't hurt. In this era of accessible information, does Islam need a new brand identity? Can we create a campaign using modern communiques of social media and messaging that clearly divorces Modern Islam in America from the terrorists? This controversy will define us as Americans and as human beings and to open up this dialogue is one of the most important issues of this decade. As a granddaughter of a holocaust survivor, Alona Elkayam, hopes that people will speak up for their fellow Muslim Americans if these Muslims are willing to speak up for themselves.
http://schedule.sxsw.com/events/event_IAP8275

Speaker
avatar for Alona Elkayam

Alona Elkayam

Founder321 Takeoff/Huffington PostAlona is a cultural sweetspotter, branding/ trend commentator and speaker. She runs an award-winning integrated brand building and reinvigoration firm called 321 Takeoff and has been building integrated experiences for over 15 years. Her firm has... Read More →
DK

Daisy Khan

American Society for Muslim Advancement
avatar for Michael Maslansky

Michael Maslansky

CEOmaslansky luntz+partnersMichael is CEO of maslansky luntz + partners, a research driven communication strategy firm that specializes in language. Michael is the author of "The Language of Trust: Selling Ideas in a World of Skeptics" and is one of corporate America's leading communication... Read More →
JM

Joel Mowbray

Journalist
avatar for Zeenat Rahman

Zeenat Rahman

Dir of PolicyInterfaith Youth CoreZeenat Rahman is the Director of Policy at the Interfaith Youth Core, working closely with the White House and other federal agencies to advance youth-led interfaith cooperation. She’s been at IFYC for half its life, and has clocked over 250,000... Read More →


Tuesday March 15, 2011 11:00am - 12:00pm CDT
Austin Convention Center, Room 9ABC

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