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SCHED* SXSW 2011 has ended
Saturday, March 12 • 11:00am - 12:00pm
The Last Broadcast: Entertainment is Social - What's Next?

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Once upon a time there was traditional entertainment. And there was the Internet. Traditional entertainment was aimed at pleasing the masses with neutral programming, or incendiary programming if it was a sweeps week. The Internet was shaped by the masses creating their own content – a heavy use of irony captured on shaky flip cams. Until recently, they stayed in their respective corners, occasionally duking it out over rights and ownership. As new technologies are introduced and our devices are getting smarter, more mobile, television and the Internet need to play nice. So what will come of this new allegiance? Will television and movies shift their focus to user-created content? Will LA executives check Twitalyzer before Nielsen? Will the Internet be able to maintain its Wild West ways or will content creators need to act more like Hollywood moguls with legions of lawyers and lunch meetings? And most importantly how can the rest of us take advantage of the burgeoning opportunities of this new media landscape? This panel will be a discussion of the future of new media and entertainment by top-thinkers in all affected industries, from computer chip makers to the guy selling TV’s to regular folks. Each panelist will bring real-world examples and a vision of the future of entertainment.
http://schedule.sxsw.com/events/event_FP990105

Speaker
JC

Jeffrey Cole

digitalcenter.org
MF

Marcelino Ford-Livene

Intel Digital Home Group
avatar for Brian David Johnson

Brian David Johnson

Director of Future Casting, Intel Corporation   The future is Brian David Johnson's business. As a futurist at Intel Corporation his charter is to develop an actionable vision for computing in 2020. His work is called “future casting” – using ethnographic field studies... Read More →


Saturday March 12, 2011 11:00am - 12:00pm
Austin Convention Center, Room 18ABCD 500 E Cesar Chavez St

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