SCHED* SXSW 2011 has ended
Tuesday, March 15 • 11:00am - 12:00pm
Unintended Consequences: Marketing in a Social World

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If social media has taught marketers anything, it’s that we now live in an environment where we just can’t predict or control everything about our campaigns. But this isn’t just about viral videos that don’t go viral, or user backlash that does. It’s about marketing as a whole and how it is changed by a broader culture of unpredictability – driven by the voracious appetites of a relentless 24-hour news cycle, the inability to fit consumer contributions to our expectations, and an attention-starved world’s unquenchable desire for fresh content and technology. How do these trends change marketers’ job descriptions? How can we generate ideas that anticipate and leverage the unexpected? How should we operate differently – in our relationships with clients, in our ability to sense and respond to consumers, even in the way agencies get paid? Join PJA Radio, one of the Internet’s most popular marketing radio shows, and some (ahem) unexpected guests as we tackle these issues, provide actionable recommendations and look at real-world cases of marketing that has generated unexpected consequences – both good and bad.

avatar for Grant Hunter

Grant Hunter

Regional Creative Dir APACIris WorldwideGrant is the Regional Creative Director at iris Worldwide. Based in Singapore he is responsible for iris' creative output across the APAC region (India, Singapore, Indonesia, China and Australia). He co-founded urgentgenius.com with Jon Burkhart... Read More →

Matt Magee

VP Digital StrategyPJA Advertising + MarketingMatt’s 20-year marketing career has spanned all kinds of work in the media, interactive, and advertising worlds – with a consistent emphasis on sophisticated brands, audiences, and subject matter. He cut his teeth in the early days... Read More →
avatar for Mike O'Toole

Mike O'Toole

PresPJA Advertising+Marketing

Tuesday March 15, 2011 11:00am - 12:00pm
Driskill, Driskill Ballroom 604 Brazos Street

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