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Sunday, March 13 • 5:00pm - 6:00pm
From the Sausage Factory: Inside the Film Press

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Bismarck said "People who like laws and sausages shouldn't like either being made." So it is with film journalism and criticism in our modern age -- whether in newspapers struggling to adapt to seemingly declining readership or on-line outlets struggling to adapt to seemingly declining I.Q.'s. 'Inside the Sausage Factory' will have professionals sharing their worst-case scenarios stories of covering the world of film -- what they can't seem to interest superiors in, what they can't seem to interest audiences in, the tragedy of the listicle and the triumph of a well-done piece, the depression of the 'Comments" section and the elation of getting it right. 'Inside the Sausage Factory' will present a broad spectrum of professional experience -- Newspaper journalists, Alt-weekly staff, hustling freelancers, personality-driven iconoclasts -- to look at precisely how wildly differing film coverage is fragmenting in the modern world, and at what challenges all professional film writers face regardless of outlet or audience.

avatar for Jordan Hoffman

Jordan Hoffman

Movies EditorUGO EntertainmentHi! I'm the Movies Editor of UGO, Hearst Corp's digital property for the 18-34 yr old male demographic. I've made 2 independent films, been awarded the Ultimate Film Fanatic trophy of the NorthEast by IFC and I've blogged reviews of every single Star... Read More →

Shawn Levy

Film CriticThe Oregonian
avatar for James Rocchi

James Rocchi

Critic/ColumnistMSN Movies
avatar for Jen Yamato

Jen Yamato

ReporterDeadline HollywoodJen Yamato is a reporter for Deadline Hollywood. Prior to joining Deadline she was Executive Editor at Movieline and Senior Editor at Rotten Tomatoes. She has also served as Film Critic for Movies.com and contributed to numerous online film publications including... Read More →

Sunday March 13, 2011 5:00pm - 6:00pm CDT
Austin Convention Center, Room 15

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