Bismarck said "People who like laws and sausages shouldn't like either being made." So it is with film journalism and criticism in our modern age -- whether in newspapers struggling to adapt to seemingly declining readership or on-line outlets struggling to adapt to seemingly declining I.Q.'s. 'Inside the Sausage Factory' will have professionals sharing their worst-case scenarios stories of covering the world of film -- what they can't seem to interest superiors in, what they can't seem to interest audiences in, the tragedy of the listicle and the triumph of a well-done piece, the depression of the 'Comments" section and the elation of getting it right. 'Inside the Sausage Factory' will present a broad spectrum of professional experience -- Newspaper journalists, Alt-weekly staff, hustling freelancers, personality-driven iconoclasts -- to look at precisely how wildly differing film coverage is fragmenting in the modern world, and at what challenges all professional film writers face regardless of outlet or audience.
http://schedule.sxsw.com/events/event_FP5528
