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Sunday, March 13 • 3:30pm - 4:30pm
Privacy vs. Relevance: Who Smells the Tension?

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Generic, digital experiences suck for both users and businesses alike. People expect to be treated as individuals with unique perspectives and needs. When executed appropriately, everyone benefits from more targeted content. But when does personalization go too far? With digital technology collecting data at an unparalleled rate, there is a risk of this information being breached, mishandled or assumed incorrectly. This session delves into the cost and benefits of using digital and offline data to create a more personalized experience, and investigates the best ways to build these data-driven experiences without trampling over the privacy rights of the public.

avatar for Jason Carmel

Jason Carmel

Dir of AnalyticsZAAZJason has 13 years of digital marketing and measurement experience, leading analytics, optimization and behavioral targeting programs for brands such as Ford, Nokia, Dell and Microsoft. Jason is a recognized industry expert, having spoken on topics such as data... Read More →

Chris Kerns

Dir of Social AnalyticsBazaarvoice

Sunday March 13, 2011 3:30pm - 4:30pm CDT
Hyatt, Big Bend

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