SCHED* SXSW 2011 has ended
Sunday, March 13 • 12:30pm - 1:30pm
Health: Is There Really an App for That?

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There are endless tools that purport to make people healthier, from mobile phone apps to blood-pressure-tracking software. But what, truly, is the impact of these tools? Are they motivating healthier behaviors? Are they improving people’s health? And more important, are they being used by the people who need them most? This panel centers on the challenges of driving robust outcomes from technology platforms and the recipe for achieving the greatest health impact. Our focus will be usability (how to design tools so they are used), activation (how to encourage adoption) and retention (overcoming systemic barriers to encourage continued use). Technology is often seen as a problem-solver. But inciting new models for behavior is only easy if done right. This panel will push people to think in fresh ways about behavior change and highlight what else is needed to move the needle on creation and use of winning health technology.

avatar for BJ Fogg

BJ Fogg

Founder & DirBehavior Design Lab at Stanford UniversityStanford innovator & psychologist. Focus on behavior change, habit formation, persuasion via technology. I work at least 50% in industry.
avatar for Margaret Morris

Margaret Morris

Sr ResearcherIntel CorporationMargaret (Margie) Morris is a clinical psychologist and senior researcher who specializes in health technology innovation. Margie studies psychosocial needs associated with health, combining methods from clinical psychology, ethnography, and participatory... Read More →
avatar for Gigi Peterkin

Gigi Peterkin

VP, Digital HealthEdelmanGigi Peterkin has more than 15 years combined PR, communications and digital programming experience.
avatar for Jane Sarasohn-Kahn

Jane Sarasohn-Kahn

Health Economist, Advisor, Trend WeaverTHINK-Health and Health Populi blogI'm a health economist and advisor working at the intersection of health, technology, and people. I work with organizations throughout the health ecosystem, from food and technology to providers, plans, pharma... Read More →
avatar for John de Souza

John de Souza

Pres & CEOMedHelpA serial entrepreneur, John has founded and held senior management positions in several startup companies. John co-founded Flash Communications, an startup company that developed real-time two-way messaging systems acquired by Microsoft. John was Co-Founder and Director... Read More →

Sunday March 13, 2011 12:30pm - 1:30pm
Hilton Garden Inn, Rio 500 North IH 35

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