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Tuesday, March 15 • 12:30pm - 1:30pm
Friends with Business Benefits: How Integrations Sell Apps

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The Small Business Web is now over 100 web app companies strong. Together, we're rewriting the rules for traditional business development by building the market for small business software through integrations. So how has it not devolved into fisticuffs and mayhem? And why does integration help both the consumers and the vendors who are building the applications? Members of the Small Business Web will discuss the power of the open API, why customers buy apps that integrate, how they're embracing their competition and why sometimes even they have to remember to "Hug It Out" as they work together to define the future of the Small Business Web.

avatar for Amy Ellis

Amy Ellis

Head of Integrations & PartnershipsMailChimpAmy Ellis is the Head of Integrations and Partnerships at MailChimp. Her professional background stems from marketing and public relations for nonprofit organizations and she takes her job at MailChimp so seriously that she only eats bananas... Read More →
avatar for Chris Lucas

Chris Lucas

MktgFormstackChris Lucas is the Chief of Woo at Formstack. Setting the vision for Formstack’s in-bound marketing program and discovering new ways to drive web traffic and leads is what gets him out of bed in the morning. Since starting at Formstack nearly 4 years ago, Chris has... Read More →
avatar for Scott McMullan

Scott McMullan

Prod MgrGoogle IncScott is a senior product manager at Google and is focused on helping companies grow their business with the Google Apps Marketplace. A startup guy at heart, Scott joined Google when it acquired JotSpot, where he ran developer and partner programs, and previously... Read More →
avatar for Michelle Ransom

Michelle Ransom

CCOBatchBlue SoftwareMichelle Riggen-Ransom is a writer who focuses on social media, technology, nature, parenting and increasingly, the intersection of those topics. She is co-founder and Chief Communications Officers for BatchBlue Software, which makes online tools for small businesses... Read More →

Michelle Riggen-Ransom

BatchBlue Software
avatar for Sunir Shah

Sunir Shah

Chief Mktg OlarkerOlarkI am the Chief Marketing Olarker. Chat with your customers now, win them over, and drive more sales with Olark's live chat software for business. It's FREE to try out at http://www.olark.com.

Tuesday March 15, 2011 12:30pm - 1:30pm CDT
Hilton, Salon D

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