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Saturday, March 12 • 12:30pm - 1:30pm
Social Media and the NBA: Where It's @

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Research on the NBA is vast. Research on social media is growing. But research on the intersection of the NBA and social media is very limited. I conducted research on how NBA fans use social media (specifically Facebook and Twitter) to support their favorite NBA teams, and results will be discussed. This presentation will also show how social media is changing the way NBA fans connect and keep up with their favorite teams, how teams are reaching out to fans, and how teams can improve their social media presence. Examples of how teams are using social media to connect with fans, as well as suggestions on how teams of all sports and sports leagues can make better use of social media to engage their fans will also be discussed.

avatar for Tariq Ahmad

Tariq Ahmad

Chief of CommunicationsSmarter Brothers LLCDoctorate student in Sport Administration. Research and career interests include the intersection of sports and social media, and sports business. Chief of Communications for Smarter Brothers LLC, a company specializing in University of Oklahoma... Read More →

Saturday March 12, 2011 12:30pm - 1:30pm CST
Hyatt, TX Ballroom 5-7

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