Loading…
SCHED* SXSW 2011 has ended
Back To Schedule
Friday, March 11 • 5:00pm - 6:00pm
Will Your New Technology Win? Ask a Tree

Sign up or log in to save this to your schedule, view media, leave feedback and see who's attending!

Picking the right new technology to bet on and be on is a fundamental challenge in just about any business. But separating the future blockbuster from the flash-in-the-pan early enough in its lifespan to matter often baffles many of the smartest among us. This presentation proposes a simple analogy to help us dramatically improve our ability to predict which new technologies are destined to be the next Facebook, and which will be the next Second Life. By taking the audience on a historical tour of successes and failures in human technological innovation and filtering the cases through core principles of psychology, anthropology and other social sciences it makes two core points. First, it helps us understand why we are often blind to truly great and novel ideas and how we can learn to see them better. Second, it lays out a set of simple principles and a shockingly simple core analogy that anyone working in a field that requires getting humans and technology to interact can use every day.
http://schedule.sxsw.com/events/event_IAP6977

Speaker
RM

Ross Mclean

EVP GSPDDraftFCB


Friday March 11, 2011 5:00pm - 6:00pm
Hilton, Salon H 500 East 4th Street

Attendees (1)