SCHED* SXSW 2011 has ended
Saturday, March 19 • 12:25pm - 1:25pm

Sign up or log in to save this to your schedule, view media, leave feedback and see who's attending!

It’s people like Tre9 that helped earn Houston the nickname of “Hustle-Town, Texas.” Young and focused, he started Much Luvv Records in 1998 with a vision-mission to make positive hip-hop music popular in order to improve lives around the globe. With three solo albums, one group album, and seven additional titles from Much Luvv artists, Tre9 has been acting on his dream. For over 10 years, he has owned and operated a building maintenance company that has given him the freedom to excel in his craft as a hip-hop artist. It has also provided an avenue for him to invest in other business and ministry endeavors. All Eyes On Me Inc. is a media and event conglomerate which gives inspirational hip-hop artists a way to be seen and heard through an annual youth conference, awards show, and a television program. For the past six years, Tre9 has spearheaded the All Eyes On Me Achievement Awards (formerly known as THHHAA); a ceremony that honors over 30 artists, retailers, media companies, and businesses supporting positive hip-hop music. And with All Eyes On Me TV, Tre9, along with co-host Bushwick Bill (Geto Boys), aims to expose the optimistic side of urban culture that visual media outlets often ignore. In addition to these creative avenues of exposure, Tre9 co-owns a destination portal website, DaSouth.com that provides an online presence for his music genre. His multi-media business, 4930 Studios, offers audio production, video production, graphic design, and printing services that raise the standards of excellence throughout the industry. In the community, Tre9 co-founded URGEWORKS; an organization that brings uplifting messages through hip-hop performance arts to schools, churches, juvenile correctional facilities, and community centers. The organization promotes positive character development and aims to instill self-confidence to its audiences. His most recent album, “The Farmer,” puts Tre9 in the role of a modern day “Johnny Appleseed” by mixing agricultural imagery and metaphors with Southern style rap. Listeners are drawn by the music and fed by the message. It’s obvious that Tre9 is a selfless individual determined to bring qualitative, non-explicit hip-hop music to a mass audience. Tre9 has been recognized his efforts across the United States, being honored at events such as Atlanta’s Holy Hip-Hop Awards and Florida’s Flavor Fest. Tre9 is currently touring in the South and Eastern parts of the country, hitting Texas, Virginia, Maryland, Louisiana, New Jersey and Florida. After a missionary trip to Rotherham, England in 2007, he was touched by the need to carry his message beyond the borders of his homeland. Tre9 answered his calling to international missions and plans to spread his inspirational poetry and culture in Mexico, Brazil, Switzerland, and a return visit to the U.K. No matter where he goes, the “Farmer” will be dropping hip-hop seeds of hope with an expectant vision of the harvest sure to come.

avatar for Tre9


Young and focused, Bobby “Tre9” Herring started Much Luvv Records, a Christian record label, in 1998. Since its inception, Much Luvv Records has released over 17 albums and changed the lives of thousands. In October 2008, God called Tre9 to full-time missions; which led to the... Read More →

Saturday March 19, 2011 12:25pm - 1:25pm CDT
Carver Museum Boyd Vance Theater

Attendees (0)