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Saturday, March 12 • 5:00pm - 6:00pm
When Facebook Falls: Future-Proofing Your Social Media Efforts

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Learn to future-proof your social media efforts so they don’t go the way of MySpace. The right social networking content works across multiple platforms so if you lose a follower on Twitter, you gain a fan on Facebook. This panel will give you advice and tips to build an audience on every social media platform and create content that doesn’t rely on any of them.

avatar for Justin Clemens

Justin Clemens

Sr CopywriterT3As a copywriter, Justin Clemens is responsible for staring at the blank page and filling it with compelling content (including content that has to be limited to 140 characters). Justin became interested in writing when his parents hung his terrible poetry next to his... Read More →
avatar for Joel Kaplan

Joel Kaplan

Sr CreativePereira&O'DellBefore joining the advertising industry, Joel had been a cook, construction worker, audio engineer, teacher and accountant. His path to interactive marketing wasn’t the most direct, but the diverse experiences lead to a philosophy about award-winning advertising... Read More →
avatar for Andy Pearson

Andy Pearson

Assoc Creative DirCrispin Porter + BoguskyAndy began his time at Crispin Porter + Bogusky (CP+B), Advertising Age's Agency of the Decade, back in 2008. In that short time, he's risen from Interactive Copywriter to Interactive Associate Creative Director, helping to lead some of the... Read More →
avatar for Victor Pineiro

Victor Pineiro

StrategistBig SpaceshipAs Strategy Director at Big Spaceship, Victor helps shape engagements for a number of clients including YouTube and Skittles, with a focus on content strategy and social media planning. Recent clients include YouTube/Google, Crayola, Chobani and Wrigley. Victor... Read More →

Allison Zarrella

avatar for Alison Zarrella

Alison Zarrella

Social Media ConsultantAlisonZarrella.comAlison Zarrella is a social media consultant who has worked with brands of all sizes, ranging from international companies to local businesses. A self-described Facebook fanatic, Alison has over 7 years of experience on the social network and... Read More →

Saturday March 12, 2011 5:00pm - 6:00pm CST
Hyatt, Hill Country AB

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