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Friday, March 11 • 5:00pm - 6:00pm
Block Party Capitalism: Where Analog and Digital Intersect

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What do pickles; vinyl records, urban chickens, Farmville, flea markets and Tumblr have in common? They are all part of 'block party capitalism,' built on the idea that old-fashioned values like provenance, commitment, quality and authenticity are finding renewed commercial and social relevance through new technologies. This next evolution of our digital world is where off and online intersect to make everyday life more economical, meaningful and pleasant. A pickle merchant in Brooklyn starts on a skateboard and through bloggers and hard work grows into a sustainable business. Vinyl records in San Francisco flourish as people showcase their passion for better sound and feel on Tumblr's Vinyl Sunday's. Backyard chicken farmers in Dallas suburbs multiply through an online community to share tips on raising coops, while flea markets across the U.S. grow into modern day malls driven in large part by the viral loops of mobile media. This panel includes start up founders, large companies and local entrepreneurs who work at the intersection of this analog and digital movement. They will help us explore how it’s changing the way we buy, sell and live.


Mark Armstrong

avatar for John Gerzema

John Gerzema

Exec ChairmanBAV ConsultingJohn Gerzema is a pioneer in the use of data to identify social change and help companies anticipate and adapt to new trends and demands. A best-selling author, speaker and consultant, his books have appeared on “best of” lists at Bloomberg Business... Read More →
avatar for Jared Hecht

Jared Hecht

Co-FounderGroupMeJared is a Co-Founder of GroupMe, a company that helps people enjoy their lives and experiences with friends. GroupMe’s two core offerings are: GroupMe, the group mobile messaging service, and Experiences, a platform for finding, planning and purchasing group activities... Read More →
avatar for Susan Koger

Susan Koger

Chief Creative OfficerModClothSusan Gregg Koger is the Chief Creative Officer and Co-Founder of ModCloth, an online retailer selling independent designer fashion and decor with a highly engaged following of millions of female shoppers. Susan started ModCloth when she was just 17... Read More →
avatar for Steve Martocci

Steve Martocci

Co-FounderGroupMeSteve Martocci is the co-founder GroupMe, which provides free group messaging and conference calling for every phone. Steve was formerly a lead developer at flash sale site Gilt Groupe. Previously he founded Sympact Technologies which developed dynamic images for... Read More →

Maura McCarthy

Co-founderBlu Homes

Friday March 11, 2011 5:00pm - 6:00pm CST
Austin Convention Center, Ballroom F

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