SCHED* SXSW 2011 has ended
Sunday, March 13 • 11:00am - 12:00pm
#FAIL: Infamous Social Media PR Disasters

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#Amazonfail, United Breaks Guitars, Motrin Moms: These are just a few of the social media PR disasters caused by inattention, poor service, or a failure to understand the target market. In the age of blogs, Twitter, Facebook, and YouTube, one customer service mistake can be all over the web before you can say “non-apology form letter.” Enjoy a history of edifying and often hilarious social media misfires, and learn how to avoid being on the receiving end of user-generated campaigns that can cost thousands or even millions in bad publicity.

avatar for Marla Erwin

Marla Erwin

Interactive Art DirWhole Foods MarketMarla Erwin is Interactive Art Director for Whole Foods Market, where she designs and manages the company's websites and mobile offerings. In addition, Marla helped to launch Whole Foods Market's acclaimed social media program, which includes the... Read More →

Sunday March 13, 2011 11:00am - 12:00pm
AT&T Conference Center, Room 203 1900 University Avenue

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