SCHED* SXSW 2011 has ended
Back To Schedule
Sunday, March 13 • 5:00pm - 6:00pm
Has Facebook Jumped the Shark: Sink or Swim?

Sign up or log in to save this to your schedule, view media, leave feedback and see who's attending!

In just under 18 months Facebook has gone from being one of an emerging group of social networks to becoming the undisputed engine of the social networking phenomenon. Facebook is now the big shark in the tank because it is the main way for consumers to connect, engage, have fun and entertain themselves within a relatively easy to use platform. No wonder Facebook has taken the lead in dominating the emerging business of social graphs. But the fact that these rich data stores are being built up within one company leads to some potentially troubling consequences. As Facebook pushes toward data dominance to make its platform worth $50bn, it almost has no choice but to jump the shark and hope that it can start a new, profitable revenue model. In doing so, will Facebook’s equity as a valued social network erode into an untrusted marketing platform of ads and spammers? Marketers and “Judy Consumer” have a lot at stake by having so much information in the hands of so young a company. Come join this discussion as we open the pandora’s box of privacy, trust, access and creating real consumer value. We’ll bring out the shark in all of you. Sshh – it’s a SURPRISE!

avatar for Kunur Patel

Kunur Patel

ReporterAdAgeKunur Patel is a New York-based digital reporter for Advertising Age, covering mobile and ad agencies. She was previously design and interactive reporter for Creativity magazine and is a graduate of the Medill School of Journalism and Vassar College. Follow her on Twitter... Read More →
avatar for Mark Rosner

Mark Rosner

CEOZedgeMark Rosner is a mobile executive who is passionate about the intersection of mobile, technology, revenue, and business. He is focused on bringing insights to the crosscurrents of that world. As CEO, Mark leads the Zedge team with a particular emphasis on Zedge's business... Read More →
avatar for Judy Shapiro

Judy Shapiro

CEOengageSimplyJudy Shapiro is CEO of engageSimply, a marketing technology agency and is Chief Brand Strategy advisor for CloudLinux, a new tech venture serving the web hosting/ ecommerce market. An industry veteran, Judy has a deep sense of technology marketing trends having worked... Read More →
avatar for Mark Sherwood

Mark Sherwood

Head of Integrated PlanningSaatchi & SaatchiMark Sherwood is currently Head of Integrated Planning at Saatchi & Saatchi, based out of the flagship New York office. Mark has a lead strategic role across the agency overseeing both communications and digital strategy. As a result Mark... Read More →
avatar for Hank Wasiak

Hank Wasiak

PartnerThe Concept FarmHank Wasiak is a communications industry leader who has worked with the corporate elite of global businesses. He is a partner at The Concept Farm, one of today’s hottest creative companies, best selling author, teacher, key note speaker, 14 time Emmy nominated... Read More →

Sunday March 13, 2011 5:00pm - 6:00pm CDT
Hyatt, TX Ballroom 2-4

Attendees (0)