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SCHED* SXSW 2011 has ended
Sunday, March 13 • 12:30pm - 1:30pm
The Future Enernet: a Conversation with Bob Metcalfe

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Are there lessons we can learn from the growth the Internet and the transformation of telecom over the past 30 years that we can apply to energy? If so, what role can the digital creative class play in transforming our society's relationship to energy? In this discussion with the inventor of Ethernet, founder of 3Com, and for whom Metcalfe's Law was named, we'll have a conversation about how energy innovators can compete against the status quo. We'll pop the myths of how change happens in an industry (or not) and we'll discuss analogies from the Internet that may be applicable to energy. We'll discuss the forces working for and against new energy futures. We'll define the criteria needed to create an energy future that solves many of the problems associated with our current creation and use of energy. We'll discuss potential strategies to reach those solutions. We'll touch on the energy technologies that look promising; what we need to do to foster the research that brings about new technologies; and we'll discuss how energy entrepreneurs can facilitate adoption of their technologies to bring about change. The future doesn't necessarily have to look like the present. Learn why from someone who has already transformed networking and is looking to do so in energy. Gain a better understanding of how you can participate in a new energy future in your personal, professional, or political life.
http://schedule.sxsw.com/events/event_IAP6222

Speaker
JG

Joel Greenberg

Owner | Greenberg Energy Services LLC
avatar for Bob Metcalfe

Bob Metcalfe

Professor of Innovation | The University of Texas at Austin | Bob Metcalfe is an Internet Society Hall of Fame Pioneer. He started work on the Internet in 1970 at MIT, Harvard, and Stanford. He invented Ethernet at Xerox Parc in 1973. In 1979, the founded 3Com Corporation, which became... Read More →


Sunday March 13, 2011 12:30pm - 1:30pm
Hilton, Salon K 500 East 4th Street

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