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Tuesday, March 15 • 10:00am - 11:00am
Perspectives on Social Media Marketing

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PERSPECTIVES ON SOCIAL MEDIA MARKETING addresses 89 of the most compelling and important issues that marketers face on a regular basis when it comes to social media, providing advice and insight on how to deal with each issue from the perspective of two thought leaders in this arena: Stephanie Agresta from Weber Shandwick and B. Bonin Bough from PepsiCo. Together, they discuss what social media is, how it has changed the marketing landscape, how to implement a tactical and strategic social media plan across your organization, how to best measure the ROI of a social media campaign, and more. Come meet Stephanie, chat about the current Social Media Landscape and get your book signed! **Stephanie Agresta currently serves as EVP, Mananging Director of Social Media for Weber Shandwick. She loves Austin and SXSW and her favorite Austin restaurants include Guero's and Salt Lick!
http://schedule.sxsw.com/events/event_IAP8424

Speaker
avatar for Stephanie Agresta

Stephanie Agresta

MgrWeber ShandwickA pacesetter in digital media for nearly 15 years, Stephanie Agresta is EVP, Managing Director of Social Media for the global public relations firm Weber Shandwick, where she focuses on social media strategy and partnerships in addition to consulting with key ac... Read More →


Tuesday March 15, 2011 10:00am - 11:00am
Austin Convention Center, Ballroom G 500 E Cesar Chavez St

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