SCHED* SXSW 2011 has ended
Tuesday, March 15 • 5:00pm - 6:00pm
Can Crowdsourcing Save Classical Music?

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Classical musicians have always enjoyed a close relationship with their audience, one that is well understood in the traditional context of performance. However, with the growth of social media and an ever-increasing number of people listening to music online, that relationship is changing. How will this transformation affect classical music artists and their audience? In a blog post earlier this year, New Yorker music critic Alex Ross wrote of the continuing downward trend in the consumption of classical music by Generation X. While classical music listening in other generations has tended to increase as people approach middle age, Gen Xers are showing a precipitous decline in interest. He writes, “Every classical organization in America should print out this graph, pin it on the bulletin board, and ponder what is to be done.” Could attracting wider participation in classical music from a broader and younger audience online be the key to preserving the genre? The panel discusses this question in the context of several projects, including The YouTube Symphony, The Royal Opera House’s “Twitterdammerung,” The Greene Space’s Battle of the Boroughs and the Orpheus Chamber Orchestra’s Project 440, with an eye not only to what works and what doesn’t, but to how these projects can be adapted to support music and the creative process.


Drew Denbo

SVP, Business DevelopmentMOG

Indira Etwaroo

NY Public Radio

Joshua Gindele

Miro Quartet

Graham Parker


Tuesday March 15, 2011 5:00pm - 6:00pm
Hyatt, TX Ballroom 5-7 208 Barton Springs Rd

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