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Saturday, March 12 • 11:00am - 12:00pm
Re-Thinking Public TV: The WORLD Channel

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What if you took a national digital public TV channel, re-focused it on a younger, more diverse demographic (median age 36), created an open source, media-rich web presence to feed it, and invited anyone with public media content to play (including creative types without transmitters). You’d see strong growth, a batch of exciting new talents, boundaries erased between radio and TV, and some innovative technical breakthroughs. Two key participants in shaping and running this project will share the ideas, the successes, the challenges and some hard-won wisdom from one of public media’s most promising new ventures. WORLD was first created in 2007 as a 24 hour digital non-fiction, news and documentary channel for Public TV stations: a partnership of WGBH, American Public Television and WNET, funded by the Corporation for Public Broadcasting. Then, in July of 2010, these partners launched a highly focused but ambitious re-thinking of the project, aiming to reach and engage a much broader audience and younger demographic across multiple platforms. Bob Lyons, the Director of New Media for Radio and TV at WGBH, oversees the project’s online platform, and Kavita Pillay, an independent film maker, was drafted as Managing Editor and chief editorial muse of the web presence. In this session they’ll share the strategy, research, surprising discoveries (good and bad), and inspiring content examples. Public media-minded content creators are most welcome.
http://schedule.sxsw.com/events/event_IAP8373

Speaker
avatar for Robert Lyons

Robert Lyons

Dir of New Media for RadioWGBHLyons oversees digital media strategy and innovation for online and mobile platforms in support of WGBH’s regional broadcast services. He has served as Executive in Charge for a wide range of projects including the creation and launch of an online presence... Read More →
avatar for Kavita Pillay

Kavita Pillay

Managing EditorWGBH BostonAs Managing Editor of WORLDcompass, Kavita helps guide the site’s growing array of content and content contributors. She began working in documentary film as an associate producer at Northern Light Productions in Boston and was awarded a Fulbright Fellowship... Read More →


Saturday March 12, 2011 11:00am - 12:00pm CST
Sheraton, Capitol View Terrace

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