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Sunday, March 13 • 3:30pm - 4:30pm
Do Tablets Dream of Electric News?

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News organizations are investing a lot of faith and hope into news apps for tablets. Although they have embraced the iPad in different ways, similar design, product, and user experience problems have surfaced. What strategies must be applied to craft design experiences that are more illustrious than the browser? Through taming APIs, feeds, and algorithms, can they entice readers, seasoned and new to make an app a part of their daily news consumption ritual? With stakeholders from both the print and digital world, how do teams surface, manage, and design for divergent expectations? We have made it through the launch, and subsequent updates to, the first news iPad apps and will discuss design considerations and constraints we’ve encountered through this process.

avatar for Jennifer Brook

Jennifer Brook

Information ArchitectThe New York TimesJennifer Brook is an interaction designer based in New York City, where she currently crafts web, mobile, and tablet applications for The New York Times. Recent projects include The Opinion Pages, NYTimes Real Estate iPhone app, and NYTimes for... Read More →
avatar for Erin Sparling

Erin Sparling

Dir of Design TechnologyDow JonesErin Sparling has been responsible for the front end strategy of Dow Jones since 2012, building upon his previous work in creating and leading the Design Technology team at the Wall Street Journal since it's inception in early 2008.

Sunday March 13, 2011 3:30pm - 4:30pm CDT
Sheraton, N. Capitol View

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