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SCHED* SXSW 2011 has ended
Sunday, March 13 • 5:00pm - 6:00pm
Diving Deep: Best Practices For Interviewing Users

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While we know, from a very young age, how to ask questions, the skill of getting the right information from users is surprisingly complex and nuanced. This session will focus on getting past the obvious shallow information into the deeper, more subtle, yet crucial, insights. If you are going to the effort to meet with users in order to improve your designs, it's essential that you know how to get the best information and not leave insights behind. Being great in "field work" involves understanding and accepting your interviewee's world view, and being open to what they need to tell you (in addition to what you already know you want to learn). We'll focus on the importance of rapport-building and listening and look at techniques for both. We will review different types of questions, and why you need to have a range of question types. This session will explore other contextual research methods that can be built on top of interviewing in a seamless way. We'll also suggest practice exercises for improving your own interviewing skills and how to engage others in your organization successfully in the interviewing experience.
http://schedule.sxsw.com/events/event_IAP5831

Speaker
avatar for Steve Portigal

Steve Portigal

Principal | Portigal Consulting | Steve Portigal is the founder of Portigal Consulting, a bite-sized Bay Area firm that helps clients to discover and act on new insights about themselves and their customers. He is the author of Interviewing Users: How To Uncover Compelling Insights... Read More →


Sunday March 13, 2011 5:00pm - 6:00pm
Hilton, Salon AB 500 East 4th Street

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