How did a nonprofit news operation scoop the New York Times and Washington Post in breaking news and on-the-ground photos and video of the BP oil spill catastrophe? And why did drive-by readers suddenly become community evangelists for this coverage, spreading the word about reporters' Twitter feeds, supporting investigations financially, and going vigilante on rude website commenters? We'll tell you step by step how Mother Jones magazine did it and how you can replicate our wild success. We'll also talk about how a print-media stalwart can transform itself into a nimble 24/7 news operation, and why social media is God's gift to journalism. Bring your ideas, this will be an interactive session: We'll highlight 5 other under-the-radar media experiments and why they worked, 10 practical tips media professionals need to learn from Silicon Valley, and work with interested audience members in a (gentle) experimental pitch slam.
http://schedule.sxsw.com/events/event_IAP8208
