SCHED* SXSW 2011 has ended
Monday, March 14 • 9:30am - 10:30am
Unbelievable eCommerce: Increase Sales By 10000%

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Many believe the secret to a successful ecommerce site is to copy Amazon. However, that rarely works. Your website is not Amazon. Instead it has a unique offering that caters to a specific audience. Once you realise that you can achieve unbelievable things. In his talk Paul explains how he took one ecommerce website from relatively successful beginnings to unbelievable heights. In only 5 years he and the team at Headscape increased sales on the site by a staggering 10,000%. What makes the story even more unbelievable is that the average customer is over 80 years old! This single example will act as a case study that guides you towards better understanding your audience and growing your online sales significantly.

avatar for Paul Boag

Paul Boag

DirHeadscapePaul Boag is a website strategist and a director at Headscape, a web design agency based in the south of England. He started designing websites while working for IBM back in 1994. This was in the days when designing for the web was considerably easier. Since then he has... Read More →

Monday March 14, 2011 9:30am - 10:30am
Hilton, Salon C 500 East 4th Street

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