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Sunday, March 13 • 12:30pm - 1:30pm
Influencers Will Inherit the Earth. Quick, Market Them!

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With a growing number of marketing activities taking place online today, the search is on to find the best way to market to online consumers. In this panel, we’ll discuss how influencer marketing may just be the ticket everyone has been waiting for and how best to use it. Influences are at the top of the knowledge dissemination pyramid. Look at “RT @guykawasaki” and you immediately get a sense of the power influencers have to spread information. They have a unique ability to surface interesting information and package it in a way that makes people want to click-through and act, whether through purchasing or retweeting. The idea behind influencer marketing is that it centers around identifying influencers, marketing to them and then marketing through them to reach the consumers whose attention they hold captive. With this tactic comes issues, like how do you identify top influencers in things like traveling, fashion or even cupcakes? It’s no easy task. Computational algorithms and semantic analysis however have progressed to the point where technology can now allow us to locate influencers in any topic in the world. In this panel, you’ll hear from the experts dissecting online influence and the marketers employing such maneuvers to intelligently reach their audience on their own turf.

avatar for Sloane Berrent

Sloane Berrent

Sloane Berrent is Vice President of Digital Marketing for Lippe Taylor and its sister agency ShopPR, both communications and public relations agencies in New York. Sloane has over ten years of experience in digital marketing across industries including nonprofits, early-stage... Read More →
avatar for Joe Fernandez

Joe Fernandez

CEOKloutJoe Fernandez is the Founder and CEO of Klout. Physically constrained while his jaw was wired shut for nearly three months, Joe began to develop a deep fascination with the evolution of influence within the social web. The way individuals could instantly broadcast questions... Read More →
avatar for Anthony Ha

Anthony Ha

Tech JournalistTechCrunch

DJ Patil

Data Scientist in ResidenceGreylock Partners

Mike Yavonditte


Sunday March 13, 2011 12:30pm - 1:30pm CDT
Austin Convention Center, Ballroom F

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