SCHED* SXSW 2011 has ended
Saturday, March 12 • 5:00pm - 6:00pm
Left Brain Search = Google. Right Brain Search = X

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Ever wonder why Google isn't very helpful in finding something fun to do tonight? Search engines have gotten really good at finding information that literally matches our keywords, but they fall short when our needs and priorities are either hard to express or hard to match directly to the target content. These limitations are giving rise to a new set of search experiences based on semantic understanding and recommendations that are personal, social, and contextual. Companies like Netflix, Yelp and Pandora have kicked off the first wave of new search. By focusing on searching by how we naturally think, talk and feel about the matter at hand, we can begin to find information that's relevant to us both logically and emotionally. In this panel, we will look at the emerging technologies and user experiences that are creating the next big thing for the search industry.

avatar for Nikhil Daftary

Nikhil Daftary

FrontmanMoodfish.comNik Daftary is Moodfish’s frontman and one of the company’s original co-founders. In addition to leading the company towards its launch, he is responsible for Moodfish’s overall business strategy, partner relationship management and online execution. Nik... Read More →
avatar for Sep Kamvar

Sep Kamvar

Consulting ProfessorStanford UniversitySep Kamvar is a consulting professor of Computational and Mathematical Engineering at Stanford University. His research focuses on social computing and information management, and he is particularly interested in personal and social models for... Read More →
avatar for Paul O'Brien

Paul O'Brien

PrincipleSEO'BrienFractional executive for early stage companies and startups specialized in Marketing, monitization, analytics, and business development.
avatar for Barney Pell

Barney Pell

Chief Architect, Bing Local SearchMicrosoft/BingBarney Pell is Chief Architect for Local Search for Bing. He was previously Founder and CEO of Powerset, a natural language search engine acquired by Microsoft. Earlier, he was an Entrepeneur in Residence at Mayfield VC, an autonomous... Read More →
avatar for Lior Ron

Lior Ron

Google Places/Hotpot LeadGoogleLior Ron is the lead Group Product Manager for Google Places/Hotpot. He has spent the last 12 years innovating in the geo industry where he was the CTO of the Israeli Intelligence mapping and search efforts, product manager at Yahoo, founder of a geo... Read More →
avatar for Don Turnbull

Don Turnbull

InfoTheoryDon Turnbull specializes in software research and development focusing on search systems (information seeking and retrieval), analytics, UX design, semantic and knowledge management technologies as well as intellectual property creation and analysis. Previously, Don was... Read More →

Saturday March 12, 2011 5:00pm - 6:00pm
Hilton, Salon H 500 East 4th Street

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