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Tuesday, March 15 • 11:00am - 12:00pm
Branded Entertainment: Do Brands Hurt Good Storytelling?

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Once upon a time, good content was the domain of traditional broadcast. Trouble is, broadcast models are proving incapable of adjusting to a world that now offers free distribution methods, ubiquitous production and infinite consumer choice. Bad for broadcast, but an unprecedented opportunity for makers and marketers alike. This panel is for anyone who lives to tell a story. Content producers will learn how to assess brand participation in their project, navigate new funding models, and bullet proof their elevator pitch. Brands will get the goods on how to identify the next hot content property, and how to leverage it beyond boring old advertising, sponsorship and product placement. Help us kill the outdated pilot season model once and for all, and make the ideas that originate in the digital world sing even louder.


Jesse Albert

avatar for Kristin Jones

Kristin Jones

Chief Creative OfficerVuguru LLCPrior to joining Vuguru, Kristin spent five years as Senior Vice President of Production, International Development, and Acquisitions at Miramax Films where she oversaw more than 20 projects, including Academy Award-nominated films Tsotsi, Gone Baby... Read More →
avatar for Shira Lazar

Shira Lazar

Co-Founderwhatstrending.comShira Lazar is the Host and Executive Producer of the weekly live interactive show and 24/7 news hub, “What’s Trending”. She is also the Host and Creator of the talk show of YouTube, “Partners Project”, interviewing the biggest YouTube stars. Named... Read More →

Matt Di Paola


Tuesday March 15, 2011 11:00am - 12:00pm CDT
Austin Convention Center, Ballroom F

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