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Monday, March 14 • 12:30pm - 1:30pm
Everyone’s Wrong about Influence. Except your Customers

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What is influence? For a decade, Malcom Gladwell's "The Tipping Point" has served as a touchstone for those who believe that influence resides in the hands of a select few. Not so, says a new generation of marketers. They believe that thanks to the democratizing power of the Internet, anyone can be an Influential. Both camps are wrong. True influence flows from drawing together people with shared interests. This session focuses on the process of identifying areas of relevancy among your customers and prospects, building community, and allowing others to amplify your influence as you meet their needs.

avatar for Valeria Maltoni

Valeria Maltoni

PrincipalConversation Agent LLCValeria Maltoni is Principal, Conversation Agent, LLC. She built one of the first online communities with Fast Company magazine. A brand strategist with 20 years of real-world corporate experience, 10 of which online, she’s worked with companies from... Read More →

Monday March 14, 2011 12:30pm - 1:30pm CDT
Austin Convention Center, Ballroom F

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